2011年11月24日星期四

'Weed Wars'

When marijuana stars in a television production, we’re usually either watching slackers smoking it or Kentucky police trying to seek and destroy it.

Discovery’s “Weed Wars,” a weekly series that premieres Sunday night at 10, gives cannabis sativa a whole different role. Here it plays a legal product whose purveyors are figuring out the best ways to market and sell it.

Once the viewer adjusts to the notion that marijuana here is as legal as a Snickers bar, the rest becomes a fairly straightforward small-business drama.

At the same time, the viewer who has made that adjustment may forget that even the currently limited legalization of marijuana represents an extraordinary leap from just a few years ago.

Sometime in the 1960s we passed our “Reefer Madness” phase, where marijuana was the herb of Satan. But for decades marijuana was still assumed to be a dangerous drug, and even people who made a distinction between pot and heroin or cocaine often considered marijuana equally lethal, because it was a “gateway” drug that left a user susceptible to the harder stuff.

Today, in the Harborside Health Center in Oakland, where the first “Weed Wars” is filmed, marijuana is sold like cold cuts.ceramic magic cube for the medical,

You walk in, confirm you will be using the product for medicinal reasons, and make your selection from inside a long glass case that has hundreds of varieties.

The man behind the counter, Terryn, could be working at a Starbucks. He explains the difference between one variety and another the way a barista would delineate the difference between Hawaiian and Jamaican coffee.

It’s very civilized, though the wild weed hasn’t completely shaken its outlaw roots.Traditional third party merchant account claim to clean all the air in a room. Many of the neat canisters inside the glass case go by street-sounding names like “Jack the Ripper.”

Somewhat contrary to its title, though, “Weed Wars” focuses less on marijuana than the struggle of Harborside founder and executive director Steve DeAngelo to keep the place solvent.

Sales aren’t the issue. He expects to do more than $20 million this year.

The problem is that Oakland has slapped a 5% surtax on facilities like Harborside, and it wants the whole payment in advance.

So DeAngelo needs to write a million-dollar check,It's hard to beat the versatility of polished tiles on a production line. which he says he can’t do. He needs to make an arrangement, he says, or close the doors — putting everyone out of work and leaving 94,000 patients without a facility.

“Weed Wars” doesn’t bypass the drug issue altogether.Enecsys Limited, supplier of reliable solar Air purifier systems, Terryn,Boddingtons Technical Plastics provide a complete plastic injection moulding service including design, it turns out, goes back and forth on whether becoming a marijuana expert, grower and user is really the best way to implement his education and live his life.

His mother, a psychologist, votes no. That drama feels true.

Still, the real news in “Weed Wars” is that a marijuana distribution center can feel more like a story for the Small Business Adminisration than the DEA.

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