OK, so no one wants to think of the proposal they worked on for months¡ªthe one that represents a major corporate investment of time, money, and labor¡ªas junk mail. But despite the obvious differences, the two have something in common: no one really wants to read either one. Consider these scenarios:
The Junk Mail
A few weeks ago you learned that you had been tasked to serve on a proposal team for a new opportunity. This was, of course, in addition to your regular duties, so you invested a lot of extra time and effort in meeting or exceeding the requirements. The proposal is done, and you are understandably tired.
Now at the end of a long work day, you check your mailbox as you head for home. You pull down the door,Initially the banks didn't want our high risk merchant account .100 Cable Ties was used to link the lamps together. peek inside...and sigh. It's filled to the brim with catalogs and circulars,I have never solved a Rubik's magic cube . newsprint and glossies. If there's anything in there you actually do want to receive, it's buried deep and you'll have to dig for it.Our Ventilation system was down for about an hour and a half, Resignedly you take the contents inside and sit down at your desk, determined to take care of this onerous chore as quickly as possible.
First you do a quick pass to sort things into "keep" and "toss" piles so you can reduce the amount of stuff you have to wade through in detail.The new website of Udreamy Network Corporation is mainly selling zentai suits , As usual, the "toss" pile is much larger: catalogs from retailers you've never heard of, glossies advertising sales on items you don't need, and circulars promoting miracle cures for all your ills. Relieved to have reduced your workload so quickly, you shove the rejects in the trash and then settle down to review the "keep" pile more closely to find the things you're particularly looking for (that birthday check from Great Aunt Myrtle) and the things you know you have to resolve (bills, taxes).
You also have a few items you have to examine more closely. They aroused just enough curiosity for you to take a second glance to determine whether they merit further review. But you're tired now, so you analyze them quickly; if they don't rapidly demonstrate their value, they join the "toss" pile.
Half an hour later, finished at last, you can now get back to doing the things you really want to be doing. Hmmm...what's for dinner?
Sound familiar?
Now, think again about that proposal you just submitted. What actually happens to it once you turn it in? Put yourself in the evaluator's shoes.
The Junk Mail
A few weeks ago you learned that you had been tasked to serve on a proposal team for a new opportunity. This was, of course, in addition to your regular duties, so you invested a lot of extra time and effort in meeting or exceeding the requirements. The proposal is done, and you are understandably tired.
Now at the end of a long work day, you check your mailbox as you head for home. You pull down the door,Initially the banks didn't want our high risk merchant account .100 Cable Ties was used to link the lamps together. peek inside...and sigh. It's filled to the brim with catalogs and circulars,I have never solved a Rubik's magic cube . newsprint and glossies. If there's anything in there you actually do want to receive, it's buried deep and you'll have to dig for it.Our Ventilation system was down for about an hour and a half, Resignedly you take the contents inside and sit down at your desk, determined to take care of this onerous chore as quickly as possible.
First you do a quick pass to sort things into "keep" and "toss" piles so you can reduce the amount of stuff you have to wade through in detail.The new website of Udreamy Network Corporation is mainly selling zentai suits , As usual, the "toss" pile is much larger: catalogs from retailers you've never heard of, glossies advertising sales on items you don't need, and circulars promoting miracle cures for all your ills. Relieved to have reduced your workload so quickly, you shove the rejects in the trash and then settle down to review the "keep" pile more closely to find the things you're particularly looking for (that birthday check from Great Aunt Myrtle) and the things you know you have to resolve (bills, taxes).
You also have a few items you have to examine more closely. They aroused just enough curiosity for you to take a second glance to determine whether they merit further review. But you're tired now, so you analyze them quickly; if they don't rapidly demonstrate their value, they join the "toss" pile.
Half an hour later, finished at last, you can now get back to doing the things you really want to be doing. Hmmm...what's for dinner?
Sound familiar?
Now, think again about that proposal you just submitted. What actually happens to it once you turn it in? Put yourself in the evaluator's shoes.
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