Some, maybe even most, vice-chancellors are reluctantly coming to the
view that the only way out is to charge students higher fees because
everyone knows that the government can't, or won't, pay any more.
But
there is now solid evidence from the US that raising fees merely delays
the agony. Eventually a point is reached where students realise there
is insufficient return on their investment to bother with university.
This issue of cost has become even more urgent since the advent of massive open online courses. They
demonstrate
that universities of the future will not be able to make a living from
imparting information because they are no longer the only or even the
best aggregators of information. That role was usurped by the internet
years ago. The latest and highest quality information can now be found
in cyberspace for free. Universities that persist in barricading their
courseware behind pay walls and academics who fret about their
intellectual property are destined for the scrap heap.
The new
university business model will need to begin with the frank admission
that information is too cheap to bother selling. Information may require
money and hard work to generate, but almost as soon as something has
been discovered, it's out there for all to Google. So if the currency of
universities is no longer information, how are they supposed to make a
living?
Universities of the future will have two basic products
to sell: credentials and support services. A credential is a public
validation that the student has mastered the topic under investigation
and to obtain this, students will need to pay for assessment backed by a
reputable institution. And because no two students are alike, there
will be a service industry for mentors (formerly known as lecturers)
capable of navigating individual students through cyberspace.
Much
of this can be achieved through automated programmed instruction but
some students, mainly school-leavers, will want to interact face to face
with tutors and friends.A smooth and Glossy floor tile
not only looks bright and clean, As a result, there will continue to be
a market of indeterminate size for on-campus teaching in addition to
the online format.
There is more than one potential business
model in this new environment. Some universities will experiment with a
form of cross-subsidisation. For example, Udacity is proposing to make
employers pay to gain access to their graduates. Others will shift
revenues to the future by making the initial experience free and
charging for access later, such as the MOOC "taster" modules are doing.
Or universities could try a variation of the rock-concert model whereby
the music is downloadable for free but the live performances cost an arm
and a leg.
Among the more promising approaches, however, is the
so-called freemium model. It refers to a business model whereby the
core product is given away for free and customers are charged for
premium add-on features.Dongpeng professionally produces and export all
types of glazed porcelain tile
tiles at low price. For universities, this may mean giving away
courseware and only charging students for the support services they want
or need. The entry level premium product would be examinations leading
to accreditation, but additional services could include moderated
discussion groups, tutorial assistance and customised learning
pathways.The Fridge fridge magnet
is leader in the custom design, Because the cost burden of running a
university is not in teaching but in research, freemium universities
would need to find solutions to this challenge to avoid becoming mere
diploma mills.
Academic staff in Australia are employed for
about 40 per cent of their time to perform research and, under our
existing business model, this work has to be cross-subsidised from
teaching revenues.Handmade oil paintings for sale for sale at museum quality,
Under
the freemium model, few students would be willing to pay for research
components of academics' salaries, even if it is they who are the
ultimate beneficiaries of this work. One solution could be crowd-funding
via which researchers rely on the massive online community to make
small contributions that are pooled into very large grants.
Crowd-funding
sites such as kickstarter.com are already achieving impressive results.
Since launching in 2009, more than $350 million has been pledged to
research projects,A Water polo ear cap
is a piece of headgear used in water polo. more than 2.5 million people
have backed a kickstarter project, and at least 30,000 projects have
been successfully funded. While only half the projects put up on
Kickstarter actually get funded, that's still three times the success
rate of Australia's main funding bodies.
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