When you think
Twitter, you may think realtime news, or CRM, or brand marketing, or maybe even
Justin Bieber, but “eCommerce”? Probably not. In the social network landscape,
Facebook is generally seen as the most eCommerce-inclined, what with its
“F-Commerce,” but up to this point, consumers really haven’t fallen in love with
the idea of brands replicating their storefronts on Facebook. Meanwhile,
Twitter’s priorities lie elsewhere, so, in spite of its growth, the social
network has yet to leverage its own eCommerce potential. That’s why
Portland-based Chirpify has developed a platform that transforms Twitter from a
broadcast platform into a transactional one.
In February, Chirpify rebranded from SellSimp.ly and launched a Twitter commerce platform that allowed brands and consumers to buy,If you wish to use a third party payment gateway with your ecommerce solution please see a list of supported gateways. sell, donate and transact through tweets without leaving the comfort of Twitter. Since launch, Chirpify has seen growing traction, thanks in part to a promotional campaign launched at SXSW, called “Tweet-a-Beer,” which used the startup’s API to allow people to buy each other a pint over Twitter. The campaign resulted in a huge boost of traffic for Chirpify, with two new users signing up every second — activity that Chirpify Founder Chris Teso tells us continued for several weeks after SXSW. Although it’s slowed down a bit since, the campaign proved that direct commerce over Twitter was not only possible, it was so easy a tweet could do it.
Today, the startup’s direct sales model for Twitter is officially getting further validation — this time in the form of capital — as the startup announced that it has secured $1.3 million in series A financing. The new round of investment, which adds to the $50K in seed it raised from its incubator Upstart Labs, was led by Voyager Capital, with participation from Geoff Entress,My advice on what to consider before you buy oil painting supplies so your money is well spent. BuddyTV CEO Andy Liu, former Facebook exec Rudy Gadre,The indoor Tracking is based on Bluetooth technology. Hootsuite CEO Ryan Holmes,The EZ Breathe home Ventilation system is maintenance free. and TiE Oregon Angels.
Just in case there’s any confusion in terms of how Chirpify works,Ekahau glass mosaic deployment in the Eastern Savo Region Hospital District. put simply, when users sign up for Chirpify, they connect their Twitter and PayPal accounts to the platform. Merchants upload whatever they want to sell to their dashboard, and tweet the link. Consumers simply reply to the tweet and include “buy.” Boom, Chirpify sends you a secure download over DM, the cost is deducted from your PayPal account, the funds instantly transferred to the merchant’s account, at which point they get a receipt.
Anyone can sell, buy, or donate on Chirpify. Even if the process sounds complicated, it’s not. So, the more one considers the fact that the platform offers a simple way to turn tweets into transactions, and seeing as people already use Twitter to follow their favorite brands, musicians, and other people they care about, why not let users buy the latest product or download the latest song by tweet? Well, in addition to its funding announcement, Chirpify is today launching Twitter Commerce for Digital Content, which enables musicians to sell songs and concert tickets directly to fans on Twitter (with the by-product being increased control of their own distribution).
While Chirpify is working with musicians and music labels, at first, the goal Teso says is for this to work for any brand, event, product, or service. (Next, Chirpify plans to work with eBooks vendors, for example.) That’s because the cool thing about Chirpify is it that it works wherever Twitter is, on mobile, desktop, or tablets, and this direct commerce even applies to re-tweets — which has the potential for some serious amplification by allowing for-sale items to reach more streams and thus more eyeballs.
But what if your brand or band is already using a storefront to manage transactions? Chirpify also offers integration with existing eCommerce storefronts (like Magento, for example) so that brands can leverage back-end fulfillment, listing, and transaction management. Merchants just click the “list on Twitter” button when creating a listing for sale, either in their eCommerce or Chirpify dashboard, and can then set the price, quantity, shipping price, and shipping timing.
In February, Chirpify rebranded from SellSimp.ly and launched a Twitter commerce platform that allowed brands and consumers to buy,If you wish to use a third party payment gateway with your ecommerce solution please see a list of supported gateways. sell, donate and transact through tweets without leaving the comfort of Twitter. Since launch, Chirpify has seen growing traction, thanks in part to a promotional campaign launched at SXSW, called “Tweet-a-Beer,” which used the startup’s API to allow people to buy each other a pint over Twitter. The campaign resulted in a huge boost of traffic for Chirpify, with two new users signing up every second — activity that Chirpify Founder Chris Teso tells us continued for several weeks after SXSW. Although it’s slowed down a bit since, the campaign proved that direct commerce over Twitter was not only possible, it was so easy a tweet could do it.
Today, the startup’s direct sales model for Twitter is officially getting further validation — this time in the form of capital — as the startup announced that it has secured $1.3 million in series A financing. The new round of investment, which adds to the $50K in seed it raised from its incubator Upstart Labs, was led by Voyager Capital, with participation from Geoff Entress,My advice on what to consider before you buy oil painting supplies so your money is well spent. BuddyTV CEO Andy Liu, former Facebook exec Rudy Gadre,The indoor Tracking is based on Bluetooth technology. Hootsuite CEO Ryan Holmes,The EZ Breathe home Ventilation system is maintenance free. and TiE Oregon Angels.
Just in case there’s any confusion in terms of how Chirpify works,Ekahau glass mosaic deployment in the Eastern Savo Region Hospital District. put simply, when users sign up for Chirpify, they connect their Twitter and PayPal accounts to the platform. Merchants upload whatever they want to sell to their dashboard, and tweet the link. Consumers simply reply to the tweet and include “buy.” Boom, Chirpify sends you a secure download over DM, the cost is deducted from your PayPal account, the funds instantly transferred to the merchant’s account, at which point they get a receipt.
Anyone can sell, buy, or donate on Chirpify. Even if the process sounds complicated, it’s not. So, the more one considers the fact that the platform offers a simple way to turn tweets into transactions, and seeing as people already use Twitter to follow their favorite brands, musicians, and other people they care about, why not let users buy the latest product or download the latest song by tweet? Well, in addition to its funding announcement, Chirpify is today launching Twitter Commerce for Digital Content, which enables musicians to sell songs and concert tickets directly to fans on Twitter (with the by-product being increased control of their own distribution).
While Chirpify is working with musicians and music labels, at first, the goal Teso says is for this to work for any brand, event, product, or service. (Next, Chirpify plans to work with eBooks vendors, for example.) That’s because the cool thing about Chirpify is it that it works wherever Twitter is, on mobile, desktop, or tablets, and this direct commerce even applies to re-tweets — which has the potential for some serious amplification by allowing for-sale items to reach more streams and thus more eyeballs.
But what if your brand or band is already using a storefront to manage transactions? Chirpify also offers integration with existing eCommerce storefronts (like Magento, for example) so that brands can leverage back-end fulfillment, listing, and transaction management. Merchants just click the “list on Twitter” button when creating a listing for sale, either in their eCommerce or Chirpify dashboard, and can then set the price, quantity, shipping price, and shipping timing.
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